Asahi Breweries has announced a new drink and promotional event in collaboration with Square Enix and Final Fantasy 7 Rebirth.
FF7 Rebirth Crosses Over With Asahi’s Mirai no Lemon Sour Drink
Sephiroth’s One Lemon’d Chu-Hi
Asahi Breweries, one of the largest alcoholic beverage breweries in Japan, and Square Enix, through Final Fantasy 7 Rebirth (FF7 Rebirth), are collaborating to promote the new canned "Mirai no Lemon Sour" chu-hi. A new commercial for the lemon-flavored alcoholic drink features FF7’s Sephiroth sipping on the drink before tasting the included lemon slice.
Mirai no Lemon Sour will be served across Japan tomorrow, April 28. As one of the country’s largest breweries, Asahi has been featured in countless Japanese media, most notably anime, over the years, but this is its first official collaboration with the Final Fantasy series.
Somehow, Sephiroth has become a fixture of the Final Fantasy 7 cross-promotions with other food brands, with the character also goading protagonist Cloud Strife into sharing a bowl of Nissin Donbei Udon with him in a prior commercial. Fans across social media have been amused by the character’s appearance in these commercials, with some wondering in jest why Sephiroth has yet to appear in a shampoo and hair-care product commercial, given his long and well-kept hair.
Final Fantasy VII’s Seventh Heaven is Coming to Roppongi
Asahi and Square Enix will be hosting a promotional event for the collab in the Roppongi Hills entertainment complex’s outdoor O-Yane Plaza, where they will recreate Seventh Heaven, the iconic bar owned by Tifa Lockhart in the games.
Now renamed "Lemon Heaven," the event will be open to the public and will let fans and customers taste each flavor variety of the Mirai no Lemon Sour. The event will run from these times:
⚫︎ April 29 - 1:00 to 9:00 PM JST
⚫︎ April 31 to May 1 - 4:00 to 9:00 PM JST
⚫︎ May 2 to May 3 - 12:00 to 9:00 PM JS
While no information about the upcoming third installment of the FF7 Remake series will be unveiled at the event, fans can instead expect promotion for the upcoming FF7 Rebirth release on Xbox Series X|S and Nintendo Switch 2 on June 3.
Sources:
未来のレモンサワー×FINAL FANTASY VII REBIRTH コラボCM解禁
Future Lemon Sour Bar with FINAL FANTASY VII REBIRTH
collaboration with Final Fantasy VII Rebirth
FF7 Rebirth’s Most Bizarre Tie-In Ad Makes Sephiroth Even More Foxy
Final Fantasy VII Teams Up With Asahi to Open Real-World Seventh Heaven Bar Reddit Post
